AI Startup / September 29, 2023

Canva unveils Magic Studio, An AI-powered designing tool

Introduction:

Ten years ago, when we launched Canva, the internet and smartphones were changing the way we thought about design. Today, we've empowered 150 million people worldwide in hundreds of languages and across various devices to harness the power of visual communication. But just as we did a decade ago, we find ourselves on the cusp of another technological shift, this time fueled by artificial intelligence.

As teams strive to do more with less, navigating the myriad AI tools available can be overwhelming. Many are designed for professional designers, offer limited functionality, or are scattered across complex platforms. That's why, as we continue our mission to democratize design, we're thrilled to introduce our most groundbreaking launch yet: Magic Studio.

Magic Studio: AI at Your Fingertips

Whether you're an individual, a team, or a large organization, Magic Studio simplifies your creative process. You no longer need to juggle multiple AI tools or spend time mastering various software – Magic Studio brings the best of AI directly to you. Created for the 99% of the world without advanced design skills, Magic Studio offers user-friendly AI-powered features throughout Canva to help you work smarter.

These new features aren't just about enhancing creativity; Magic Studio is here to redefine your Canva experience. From sparking inspiration to streamlining your content creation, Magic Studio turbocharges every aspect of your workflow. Each Magic Studio tool addresses real challenges: from generating eye-catching content to automating tasks, assisting with expert-level design, and more.

Magic Design: Your Ideas in Action

We've all faced the daunting blank page syndrome. To accelerate your design process, we're introducing Magic Design. It transforms your ideas into designs in a flash. Whether you provide a written prompt or upload your media, Magic Design understands your needs and swiftly creates sophisticated, personalized designs just for you. Tailor them further or apply your company's branding effortlessly.

Magic Design for Video: Revolutionizing Video Creation

Magic Design isn't limited to still designs; it's a game-changer for video creation too. With the growing demand for video content across various channels, keeping up has been a challenge – until now. Magic Design for Video crafts shareable, engaging, and professional videos within seconds. It handles the heavy lifting, transforming your media into a compelling story, even synchronizing content with your chosen music.

Magic Design for Presentations: Elevate Your Decks

Magic Design also takes your presentations to the next level. Simply input your ideas in a few words, and watch as slides fill with a cohesive story, outline, and content – all while adhering to your brand's visual identity. In seconds, you'll have a custom, professional presentation ready for your finishing touches.

Effortless Transformation with Magic Switch

Converting a design into a different format, changing layouts, or rewriting copy used to be time-consuming. Enter Magic Switch – a tool that magically transforms your designs with a click. Instantly convert decks into summary documents, reformat designs for various platforms, or auto-translate without leaving the page. Magic Switch empowers you to scale your content seamlessly, saving you time for more creative endeavors.

AI-Powered Image Editing Made Easy

We're taking image editing to new heights with time-saving features:

Magic Grab: Easily edit subjects or elements in your photos, making them as editable as Canva templates. Redesign and rework your images effortlessly.
Magic Expand: Go beyond the frame's borders with AI to fix awkward framing, expand zoomed-in images, or change orientation.
Magic Morph: Transform text or shapes with a simple written prompt. Apply effects for a creative touch, perfect for themed promotions.
Magic Edit: Edit and enhance your images with ease, from changing colors to replacing backgrounds, all with a short written prompt.

Unlock Creativity with Magic Media

With AI media generation, you have the perfect visual asset at your fingertips. Magic Media can now generate short videos from text prompts or existing images in Canva. No more hours spent sketching or searching – just write a prompt and watch it become a professional photo, 3D image, artwork, or short video. Magic Media is joined by AI image-generation apps like DALL·E by OpenAI and Imagen by Google Cloud, available in our app marketplace.

Bring Designs to Life with Magic Animate

Adding animations to designs has been complex and time-consuming – until Magic Animate. With one click, it adds animations and transitions to your entire design. Instantly elevate your design's appeal, streamline transitions, and reflect your brand's personality.

Magic Write: Your Writing Assistant

Magic Write has helped millions write over a billion words since its launch in 2022. It generates first drafts, summaries, or expansions of text with a simple prompt. Now, it comes with a built-in brand voice feature, ensuring your writing aligns with your brand's tone.

AI-Powered Apps in the Canva Marketplace

Explore a library of AI-powered apps right within Canva's marketplace. Discover tools from Google, OpenAI, and other top providers to streamline your workflow and enhance your designs.

Canva Shield: Safety and Responsibility

We're committed to ensuring Canva remains safe, private, and secure. Canva Shield offers robust safety, privacy, and security controls, including indemnification for enterprise customers. By default, Canva doesn't use your content to train AI models, but you can opt-in with privacy protections in place.

Supporting Our Creator Community

We're investing $200 million in competitive content and AI royalties over the next three years for our creator community. We'll only use the data of Canva Creators with their explicit permission, ensuring ethical and fair practices.