Meta Rollout Generative AI Tools for Boost Effectiveness of Advertisement

Takeaways

• Meta introducing AI stickers across Meta'sapps, allowing you to add a creative twist to your conversations. Additionally, you can look forward to editing your images and collaborating on Instagram using Meta'sAI editing tools, known as Restyle and Backdrop.
• In beta, Meta unveiling Meta AI, an advanced conversational assistant available on WhatsApp, Messenger, and Instagram, soon to be accessible via Ray-Ban Meta smart glasses and Quest 3. Meta AI not only provides real-time information but can also generate photorealistic images from your text prompts in seconds, perfect for sharing with friends. (Currently available in the US only)
• Meta expanding Meta'sroster of AIs with 28 more in beta, each possessing unique interests and personalities. Some of these AIs will be portrayed by well-known cultural icons and influencers, including Snoop Dogg, Tom Brady, Kendall Jenner, and Naomi Osaka.
• AsMetamove forward, Meta committed to making AIs accessible to businesses and creators, along with launching Meta'sAI studio for individuals and developers to craft their own AIs.
• While these new AI experiences bring excitement, they also come with new challenges for Meta'sindustry. Meta taking a cautious approach to the rollout of these new AIs and have implemented safeguards to ensure responsible use.What's on the Horizon

 

AI Stickers

Introducing AI Stickers Every month, billions of stickers zip across Meta'splatforms, adding a fun and creative touch to how people chat and express themselves. Today, Meta thrilled to unveil Meta'slatest addition: AI stickers. These nifty stickers let you effortlessly create customized stickers for your chats and stories. Powered by technology from Llama 2 and Meta'simage generation marvel, Emu, Meta'sAI tool can transform your text prompts into a variety of unique, top-quality stickers within seconds. This exciting feature is rolling out gradually to select English-language users in WhatsApp, Messenger, Instagram, and Facebook Stories over the next month, giving you countless new ways to convey your emotions.

 

Revolutionizing Image Editing

Revolutionizing Image Editing with AI In the near future, you'll have the power to completely transform your images or co-create AI-generated masterpieces with your friends. Meta introducing two game-changing features, Restyle and Backdrop, on Instagram, both harnessed from the incredible technology of Emu. Backdrop also benefits from Meta'sSegment Anything Model's insights.

Restyle allows you to reimagine your images by simply describing the visual style you have in mind. Just type in descriptors like "watercolor" or provide detailed prompts like "collage from magazines and newspapers with torn edges," and watch your images transform accordingly.

Backdrop lets you change the background or scene of your image. Use prompts like "place me in front of a breathtaking aurora borealis" or "surround me with adorable puppies" to create images with your chosen background.

We understand the importance of transparency, and images generated with Restyle and Backdrop will clearly indicate their AI origin, reducing any confusion with human-generated content. Meta also exploring visible and invisible markers to further enhance transparency.

 

A Unified Assistant Across Platforms

Meet Meta AI, your new virtual assistant available on WhatsApp, Messenger, Instagram, and soon on Ray-Ban Meta smart glasses and Quest 3. Powered by a custom model leveraging technology from Llama 2 and Meta'slatest large language model (LLM) research, Meta AI offers real-time information in text-based chats through Meta'sBing search partnership and includes a nifty image generation tool.

Imagine you and your friends planning a hiking trip in Santa Cruz. Meta AI can suggest trailheads in your group chat, making the decision-making process a breeze. And after your hike, if you want to create a digital merit badge to commemorate your adventure, just type "@MetaAI /imagine" followed by a descriptive text prompt, and voilà – a unique badge appears in your chat with friends.

 

A Universe of Characters

Meta'sAI journey is just beginning, and it's not just about answering questions; it's about creating AI with personality, opinions, and interests. Alongside Meta AI, Meta introducing 28 more AI characters you can chat with on WhatsApp, Messenger, and Instagram. Think of them as a new cast of characters, each with their unique stories and personalities.

To make your interactions even more engaging, we've partnered with cultural icons and influencers to embody some of these AI characters. You'll find profiles for them on Instagram and Facebook, so you can explore their quirks and interests.

Meta launching these characters in beta in the United States today, with more characters, including those played by Bear Grylls, Chloe Kim, and Josh Richards, coming soon.

Building Responsibly and Innovatively Meta'sAI technology is continuously evolving. Right now, most of Meta'sAIs have knowledge limited to information available before 2023, but Meta working on bringing real-time search to many more of them. Your feedback and interactions with Meta'sAIs are invaluable in helping us improve their capabilities and enhance your experience.

What's Coming

Today,Metaintroduced AI Studio, a platform that supports the creation of AIs. Meta excited to make it available to people beyond Meta, including both coders and non-coders, so they can build their own AIs. Developers can soon create third-party AIs using Meta'sAPIs, starting with Messenger and expanding to WhatsApp.

Businesses can also harness AIs to reflect their brand values and enhance customer service. Meta launching this in alpha, with plans to expand next year.

For creators, you'll have the opportunity to build AIs that represent you across Meta'sapps, maintaining direct control over them.

Meta also developing a sandbox for AI experimentation, set to release in the coming year. As Meta'sAI universe continues to expand, we'll bring this sandbox to the Metaverse, enabling even greater levels of realism, embodiment, and connectedness in AI creations.